10 Celebrity Beauty Brands That Are Totally Worth Trying
26th May, 2022
Broadimage/Shutterstock | jeffreestarcosmetics.com
Disclaimer: This article was first published on our sister site Successaga.com.
Several celebrities decide the limelight isn’t enough and start an entrepreneurial journey. Did you know your favorite star may be a business tycoon too?
While few things are as addictive as the spotlight, the rush from a successful business deal can be pretty great too. Drew Barrymore, Selena Gomez, and Rihanna can all attest to this. These stars also run prosperous ventures— talk about working around the clock! Their business acumen and multifaceted skillset has garnered them more love and support from fans worldwide. Just like any entrepreneur, they have faced various challenges but these celebs have made a mark in the beauty industry.
Gwyneth Paltrow – Goop
Gwyneth Paltrow started her company Goop about 13 years ago. It manufactures and markets skincare and wellness products. Pricey but backed by extensive research and science, Goop products have created a hype in the market.The company started as a weekly newsletter offering new-age advice on wellness and health, but subsequently, with overwhelming response, grew into a $45 million-worth brand. Since Goop has been around a while, they have garnered quite a following online, including 1.6 million followers on Instagram. Goop has now expanded into creating content around sexual health, lifestyle advice, clean food, and home.
Drew Barrymore – Flower Beauty
Founded by actress, producer, and director Drew Barrymore in 2012, Flower Beauty is a cruelty-free makeup line. A real-life Charlie's Angel, Barrymore set out to make quite a mark in the beauty industry with the idea of making quality makeup affordable for everyone.While the company was initially based in New York, they have now expanded and marketed their products outside of the country. One of their most popular products is the Supernova Celestial Skin Elixir; additionally, they have a great range of concealers, highlighters, and lipsticks. The brand’s annual revenue is about $50 million.
Selena Gomez – Rare Beauty
Selena Gomez launched her vegan and cruelty-free makeup brand Rare Beauty just a little over a year ago. The company has already generated about $60 million of revenue since its inception and has over 2.4 million followers on Instagram.The brand’s message is about using makeup that adds to your uniqueness rather than using makeup to hide behind it. Some of their best-selling products include Perfect Strokes Universal Volumizing Mascara, Soft Pinch Liquid Blush, and Always An Optimist 4-In-1 Mist. They even have foundations for dark skin (a rarity, TBH), catering to a wider range of clients.
Kim Kardashian West – KKW Beauty
KKW Beauty was started by Kim Kardashian West in 2017 with a range of products for contouring, eye makeup, lips, and body makeup. Since then, the company has attracted several fans worldwide. She later also started her fragrance line, KKW Fragrances, and a shapewear brand called SKIMS.In 2020, KKW Beauty announced that Coty, another global beauty giant, was acquiring a 20% stake in the company, which valued Kim’s brand to about $1 billion. However, the social media star recently announced the ongoing rebranding of KKW Beauty and her plans to get all her products under one holistic brand name.
Cindy Crawford – Meaningful Beauty
This anti-aging skincare brand, Meaningful Beauty was started by Cindy Crawford almost 17 years ago! It is probably one of the longest-running celebrity-owned cosmetics brands, which is also one of the biggest, currently valued at $100 million. Meaningful Beauty recently added a haircare section.While their social media following is not up to par compared to the newer celebrity brands; it has a loyal customer base. The product line is affordable for everyone to use and the main focus remains on anti-aging treatment, unlike several other celeb brands that focus on makeup.
Jeffree Star – Jeffree Star Cosmetics
Makeup artist Jeffree Star started his makeup brand Jeffree Star Cosmetics in the year 2014. At its inception, it had just three liquid lipstick colors and has slowly expanded to other categories. Now, you will notice that the official website flaunts cosmetics, skincare, and a pets section as well, which sells some toys and accessories for your furry beloveds.The star has made sure to make the brand completely cruelty-free, ensuring that the manufacturers, too, do not source the materials using any unethical practices. The company is known to have a net worth of around $100 million.
Lady Gaga – Haus Laboratories
The brainchild of American pop singer and actress Lady Gaga, Haus Laboratories is another vegan and cruelty-free makeup company. Started in the year 2019, the brand earns a revenue of about $140 million annually.Similar to other brands on this list, Haus Laboratories focuses on loving yourself and how makeup is just another way of expressing your creativity and uniqueness. It was makeup that helped Lady Gaga express and believe in herself where it is so easy to be lost and confused. With her brand, she hopes to inspire that self-awareness and reinvention.
Kylie Jenner – Kylie Cosmetics
The Kylie Lip Kits have attained a level of cult-following that’s very rare in these times of ephemeral trends. She may be young but her business skills are no less than any experienced entrepreneur. The company earns a revenue of over $300 million and has an Instagram following of 25,200,000 followers!Jenner has even added new product lines like eyeshadows and concealers. She also introduced skin and body care products through Kylie Skin. However, her entrepreneurial zeal didn’t just stop there, she started Kylie Baby as well, which is a baby skincare and haircare brand.
Jessica Alba – The Honest Company
Having been around for about 10 years in the market, The Honest Company by Jessica Alba is another beauty giant. It promotes ethical consumerism and provides clean beauty and baby products to the market. The Honest Company is known to bring around $300,500,000 in revenue and has around 1 million followers on Instagram.Alba has been very vocal about her company’s values and principles, which talk about diversity, inclusivity, trust, sustainability and the responsibility of leaving the world a better place than it was. You can even find sustainable house cleaning products with them!
Rihanna – Fenty Beauty
Rihanna’s Fenty Beauty has taken the beauty market by storm, and how! With its dedication to diversity and inclusivity in makeup, its range of 50 shades of foundation and around 50 shades of concealer has been applauded by millions! Plus, Fenty Beauty’s marketing is not just women-centric, but focuses on everyone who enjoys makeup.The brand has garnered close to 11 million Instagram followers and a revenue of $570 million! While its USP was foundations and concealers, it has launched several other products like lip gloss, cream blushes, and even skincare products with Fenty Skin.
